Marketing For Carers

Marketing for Carers

There are many ways any business can market themselves nowadays, through digital and traditional marketing. But which techniques are better for Carers?
For Carers there are loads of ways to reach their goal with marketing, but first is to set that goal. And as for most Carers, their aim is to raise money for their organisation in support of their carers. You can do that with these marketing techniques:

Increasing sales.

Events and Exhibitions. This is a big one when it comes to carers, as it shows your present and have a lot of information to offer. You need engaging ways to stand out when you’re representing your business to your audience, even in front of your competitors. A very effective way you can stand out at events is by handing out branded gifts and eye-catching brochures or leaflets.

Establishing and maintaining customer loyalty.

Getting new customers is one thing, but keeping customers is another. Show your new clients that your supportive as a carers organisation, by showing them on social media or your website that you look after your current clients. You can do this by posting regular videos, images, reviews, and even by showcasing a few of your best testimonials online.

Introducing a new product or service.

In the modern day, social media profiles and websites are a great way to keep your audience updated. But when it comes to who your audience are and what will give you results… Print materials is what you should be looking into. Either way it needs to be visually-appealing, to attract your potential clients and to boost your brand-awareness. This doesn’t just mean your graphic design for leaflets and websites. But your brand logo and colour scheme, it needs to flow.

Doing your part in the community.

This is what your audience would want to see. That you’re showing your support, spreading awareness and engaging with new audiences. You can do this through events, mail drops, social media posting and website pledges.

If you’re after better results from your marketing plan, give us a call to discuss your needs at 0161 947 4300.

A Fresh Start On Your Branding

A Fresh Start On Your Branding

Are you looking for a brand new fresh start? From a business perspective, branding can mean a whole lot of things. Rebranding, reinvention, redesigns and more.

You may have begun to think about events that you might want to attend and offers that you want to run.

You may be reviewing the schedule of business priorities to assess what needs your full attention and what can wait for a while.

It’s always handy to look back at the past few months and years of promotions and see what has worked and what hasn’t. You may have figures to show whether certain products or services and promotions actually worked. If they did, could you revamp them and run them again. We see a lot of clients using the best of the ideas that worked for them the year before. With a simple redesign they can roll out a campaign quickly and effectively without much stress.

You may already have decided that you want something more online that people can get to via their mobiles. And you can use your marketing budget to look at updating your business plans or online presence.

If you are thinking about doing something new, Cheshire Marketing Consultants (CMC) are always here to stick on your side through print, marketing, and branding. Just give us a call on 0161 947 4300 or email us at info@cheshiremc.co.uk today!

Pay As You Go Marketing With CMC

Pay As You Go Marketing from CMC

Here at CMC we are finding companies are fed up with paying their current monthly retainers. Paying £1,500 to £2,500 a month on 12 month rolling contract for their General Marketing – Graphic Design – Digital Post etc. For companies who simple don’t need it, which is why we’re offering Pay As You Go Marketing.

The question we always hear is how can we measure it?

Here at CMC we sit down with our clients and look at what we can do for them. Working out marketing strategies and investing in our clients needs on a month to month pay as you go basis!

We won’t bury you down with a fixed contract for 12 months. All we need is an understanding of how we can help you with your marketing needs each month. Only charging for what we actually do!

Please call us on 0161 947 4300 or email john@cheshiremc.co.uk and we can discuss your ‘pay as you go’ marketing needs.

How To Turn Heads At An Exhibition

How To Turn Heads At An Exhibition

An Exhibition! It’s the best place to get exposure for your business.

So you want to get it right.

The last thing you want is to realise what you could have done with the space once you get there. Some things are obvious, but others need time, organisation and flair.

When it comes to print media marketing you will need:

Brochures.

This is a great way to get your identity out to buyers or clients. especially if they can be placed somewhere they can browse or in the press packs and near the entrances.

Business Cards.

Part of the bigger marketing initiative, but an important one nonetheless. You will be interacting constantly with people and will need your cards to hand.

Flyers.

You have to have something to hand out when you’re on your stand to start a conversation and push a new campaign, offer or competition.

Banners and Pop up Displays.

Perhaps the most important form of print media at an exhibition are the banners. This is the place to maximise your brand. The big challenge at any exhibition is getting visitors to stop by your stall and see what your team has to say. So make sure you add the right elements. On the banner itself you could think about running a competition or giving out free merchandise and design a banner that ensures you maximise the attraction. Integrate the banner in to your display. Think about the floor space in case you can incorporate a pop up display. But remember not to overdo the products on display. Less is more after all.

TOP TIP.

Exhibitions allow you to stay on top of trends, so look around and find out what works for other people so you can improve next time.
Whatever you are doing, you’ll need all of the above print media early as possible. As well as maybe a portable printer, just in case you need extras on the day.

To find out more and speak to one of our experts email us at sales@cheshiremc.co.uk and we can quote your exhibition print media now.