Have you ever imagined being seen as an event hero by your local community? Or even worldwide? It all begins by becoming a sponsor.
Becoming a sponsor increases your chances of being found by your local target audience and broadens your brand awareness throughout your community. Whether that’s supporting a local business, sports team or charity, or giving your services to a local event.
Take Wimbledon for example, the Nations Tennis Tournament, adored around the World. When you think of soft drinks at Wimbledon who do you think of… Robinson’s. Alcoholic drinks, it’s either Pimm’s or Stella Artois. These connections have taken years to forge and are huge, but scale this down to your company and local area.
1. Brand Awareness
The big one: BRAND AWARENESS. Every business wants to increase their brands presence and recognition. When becoming a sponsor it starts by having a great brand to show across event print materials and even having a fresh social media showing who you’re sponsoring and how you’re helping your community or other businesses.
2. Building Relationships
Same with Brand Awareness, when thinking about sponsors for your business, the first thing you would want out of it is results i.e. a load more sales. We’ll help you choose the right business or charity to become a sponsor for, to fit in with your desired target market, gaining more visibility and potential clients with the right audience.
3. Supporting Your Community
To local communities, support is appreciated and very much increases your chances of being found by your target market.
4. Content Marketing
When it comes to sponsoring events and showcasing your support for business and the community, promoting your services and products don’t just come in from these events and word-of-mouth. They drive in from social media and your website also, through social media where your broader audience can see what work you do and how you help by giving your services.
5. Business Personality
Alike showcasing your sponsor support on your website and social media, the type of posts you should be posting and that we can be managing with you, will show how your business comes across to your audience. Showing that you’re supportive, have time for your community and others, and any other personalities or tones that come across through your posts and images.