Image or Attention

Image or Attention

Creating your brand identity is so important. The brand is so much more than a logo it is what is attached to your name. Getting your branding right can be the difference between your business being a success or struggling from the get go. It enables your customers and clients to know what to expect from your company, to clarify your offer and to set you apart from the competition.

For the last two weeks I have been walking to work down the local high street. I noticed a new shop had opened and I wondered to myself what does it actually offer?

All it says on the window is CRAVE.

I set about doing some detective work and eventually found out! However, this was only by process of elimination. I discovered it was in fact a takeaway. I began studying their menu to find they made takeaway pizza, piri piri chicken, Posh burgers, etc.

Have this company made a huge mistake by not advertising what they actually do? Where does this sit with the brand identity?

They have gone down the route of relying on image alone. As a potential customer would you know what to expect? With so much competition within this market an image alone will not get them any passing trade. Which would you pick? image or attention, there are ways to deal with them properly.

If they had incorporated some of their offerings into the brand identity, signage etc it would of given a potential customer a clearer idea of what was on offer. Gourmet Burgers BY CRAVE or CRAVE – Gourmet Food To Go.

This will then quite simply attract the attention of passing trade, while still building the brand of Crave! The image and name definitely got my attention but a relevant tag line would of given me a clearer indication of the product on offer.

With peoples natural attention span getting shorter and shorter we need to focus on keeping things simple in order to reach a wider audience.

 

It’s just the little things like adding your menu or specialities.

 

Crave Original Signage vs Our Signage Edit (informing you of what they do!)

 

 

John Bardsley

Managing Director.

Mobile: 07774 989566

Email: john@cheshiremc.co.uk

Tel: 061 947 4300

Why You Should Become A Sponsor

Why You Should Become A Sponsor?

Have you ever imagined being seen as an event hero by your local community? Or even worldwide? It all begins by becoming a sponsor.

Becoming a sponsor increases your chances of being found by your local target audience and broadens your brand awareness throughout your community. Whether that’s supporting a local business, sports team or charity, or giving your services to a local event.

Take Wimbledon for example, the Nations Tennis Tournament, adored around the World. When you think of soft drinks at Wimbledon who do you think of… Robinson’s. Alcoholic drinks, it’s either Pimm’s or Stella Artois. These connections have taken years to forge and are huge, but scale this down to your company and local area.

1. Brand Awareness

The big one: BRAND AWARENESS. Every business wants to increase their brands presence and recognition. When becoming a sponsor it starts by having a great brand to show across event print materials and even having a fresh social media showing who you’re sponsoring and how you’re helping your community or other businesses.

2. Building Relationships

Same with Brand Awareness, when thinking about sponsors for your business, the first thing you would want out of it is results i.e. a load more sales. We’ll help you choose the right business or charity to become a sponsor for, to fit in with your desired target market, gaining more visibility and potential clients with the right audience.

3. Supporting Your Community

To local communities, support is appreciated and very much increases your chances of being found by your target market.

4. Content Marketing

When it comes to sponsoring events and showcasing your support for business and the community, promoting your services and products don’t just come in from these events and word-of-mouth. They drive in from social media and your website also, through social media where your broader audience can see what work you do and how you help by giving your services.

5. Business Personality

Alike showcasing your sponsor support on your website and social media, the type of posts you should be posting and that we can be managing with you, will show how your business comes across to your audience. Showing that you’re supportive, have time for your community and others, and any other personalities or tones that come across through your posts and images.

A Fresh Start On Your Branding

A Fresh Start On Your Branding

Are you looking for a brand new fresh start? From a business perspective, branding can mean a whole lot of things. Rebranding, reinvention, redesigns and more.

You may have begun to think about events that you might want to attend and offers that you want to run.

You may be reviewing the schedule of business priorities to assess what needs your full attention and what can wait for a while.

It’s always handy to look back at the past few months and years of promotions and see what has worked and what hasn’t. You may have figures to show whether certain products or services and promotions actually worked. If they did, could you revamp them and run them again. We see a lot of clients using the best of the ideas that worked for them the year before. With a simple redesign they can roll out a campaign quickly and effectively without much stress.

You may already have decided that you want something more online that people can get to via their mobiles. And you can use your marketing budget to look at updating your business plans or online presence.

If you are thinking about doing something new, Cheshire Marketing Consultants (CMC) are always here to stick on your side through print, marketing, and branding. Just give us a call on 0161 947 4300 or email us at info@cheshiremc.co.uk today!