How To Turn Heads At An Exhibition

How To Turn Heads At An Exhibition

An Exhibition! It’s the best place to get exposure for your business.

So you want to get it right.

The last thing you want is to realise what you could have done with the space once you get there. Some things are obvious, but others need time, organisation and flair.

When it comes to print media marketing you will need:

Brochures.

This is a great way to get your identity out to buyers or clients. especially if they can be placed somewhere they can browse or in the press packs and near the entrances.

Business Cards.

Part of the bigger marketing initiative, but an important one nonetheless. You will be interacting constantly with people and will need your cards to hand.

Flyers.

You have to have something to hand out when you’re on your stand to start a conversation and push a new campaign, offer or competition.

Banners and Pop up Displays.

Perhaps the most important form of print media at an exhibition are the banners. This is the place to maximise your brand. The big challenge at any exhibition is getting visitors to stop by your stall and see what your team has to say. So make sure you add the right elements. On the banner itself you could think about running a competition or giving out free merchandise and design a banner that ensures you maximise the attraction. Integrate the banner in to your display. Think about the floor space in case you can incorporate a pop up display. But remember not to overdo the products on display. Less is more after all.

TOP TIP.

Exhibitions allow you to stay on top of trends, so look around and find out what works for other people so you can improve next time.
Whatever you are doing, you’ll need all of the above print media early as possible. As well as maybe a portable printer, just in case you need extras on the day.

To find out more and speak to one of our experts email us at sales@cheshiremc.co.uk and we can quote your exhibition print media now.