Marketing Strategy

Reviewing Your Marketing Plan

What have I done so far?

Take a step back and look at your marketing for the last few months, ask yourself the question is it working for me? If it’s not, it’s time for a new marketing plan. You may only need to make a few little tweaks to what you’re doing or you may need a complete rethink of your marketing strategy.

Assess what you’ve been doing, can you actually measure the success of each of your marketing activities. If so and it’s working, can it be improved, if not, are you wasting your time and money on something with little or no return.

Branding

Your branding is everything to your company, but when was your branding created or last updated? Is your company still the same now? Have you expanded or diversified? Factors change the effectiveness of your branding, so is it time for a fresh start to your branding.

Design

Interlinked with your branding, does your logo and colour scheme look old and tired? Times change and so do trends, has the evolution from print to web to mobile left you behind, do you need a new design for print, web or both?

Website

The first question should be “what do I need from my website?”, then compare that to what you’ve got. Is your site the central repository for your marketing that is should be or is it just sat there as a basic brochure site?

Social Media

The technological landscape changes very quickly nowadays and what is cutting edge today could soon be obsolete. Social Media in the modern day is a lot different that when it first started, with the ability to target specific campaigns and measure their results. Are you using all the available tools in your social media marketing?

Print

Times and trends change but sometimes it’s better to go against the flow and stand out from the crowd and in these times of the internet and mobile technology never forget about Marketing through Print. Are you neglecting the power of the printed word, a physical product to complement and enhance all your internet marketing?

Direct Response Marketing

Are your DRM campaigns successful? By measuring the results from each campaign, you can then see which media is best for your DRM campaigns.

Events… And More. Contact us on 0161 947 4300 or info@cheshiremc.co.uk to get started on your new marketing review plan today.

Buying A Company

Buying A Company – What Is Your Client Retention Strategy?

When purchasing or merging a new company the buyer or the merging party’s must consider what their expectations are. You have to ensure you have a retention marketing strategy in place to help you retain the current client base. There are many things we can help you with when buying a company.

You may decide to merge a business to keep your overheads down, to bring the business under one roof. However, the number one reason to merge/acquire a business is to bring the client bases together.

One of the fundamental mistakes buyers make is to predict that all of the clients from the new company they have purchased will automatically come on board.

In reality a maximum of only 70% to 80% actually do come on board, sometimes less than this. Why? The main reason for this is due to a lack of or poor communication to the new client base. In reality most companies just send out the mandatory A4 Letter to their new client base and tell them they are now their new supplier / broker / accountant etc

As a customer did you chose to buy the new companies products/services or have they taken the decision out of your hands. This is why it is so important to have a retention marketing strategy in place. This strategy needs to kick in the minute the contracts are signed. Early intervention is key. First impressions of your company are everything – you do not get 2 chances.

CMC – Cheshire Marketing Consultants have experienced knowledge, on how to put a marketing strategy in place after growing or buying a company, that will help companies retain up to 90 to 95 % of the new client base just by being  more creative in the initial approach.

 

 

John Bardsley

Managing Director.

Mobile: 07774 989566

Email: john@cheshiremc.co.uk

Tel: 0161 947 4300